The Endurance Specific Podcast


Ritch Viola is the founder of Every Man Jack, a company that produces a complete line of grooming products for men. In his short 10 odd years as an age group athlete he has been able to accomplish so much, like winning his AG in Kona and 70.3 worlds in the same year but also crush it as a businessman (he gives us some great pointers), husband, dad and for those racing in North America, you have likely seen very fast age groupers in the EMJ kits.

Ritch formed his own team in 2011 to help promote his business, but discovered so much more about how he could contribute to the triathlon community. Team Every Man Jack has grown into one of the most recognizable outfits in the sport and currently boasts a roster of 75 athletes.

I wanted Ritch on because he is just that. A very busy man that gets it done. He has been deliberate about setting up his life - something we go into.

Lots of goodies in this conversation. And …. Ritch has been kind enough to set us up with a 25% discount over at This offer is only good to Feb 16th - so get in on some excellent products that care about you and nature.

I love seeing products that don’t have the crap in them. So boys get yourself some goods or ladies buy your man some. Use the coupon code TRISPECIFIC and get 25% off (excludes Truckers and accessories)



  • That Kona swim start
  • The roll on effect of that first committed decision
  • Knowing thyself is very important
  • The benefits of being overcommitted
  • A typical day in the life
  • 3 key attributes to Ritch’s success
  • Staying in the moments
  • The biggest challenge in racing
  • Losing Meredith
  • What Ritch does when unmotivated or overwhelmed
  • Setting realistic goals
  • Your path
  • Team EMJ
  • And so much more.

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Every Man Jack

Team EMJ

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We have a number of options here at TS from the new Ironman and 70.3 Blueprints for those that just want a kick-ass plan and all the needed content to plug and play. Simply get it, follow the plan and advice and you can crush it. Go to

TS LIFE membership for just $395 for the year is really the no-brainer. Once you sign up we send you a questionnaire and we set up your training in a training peaks account. We plug in the phases you need when you need them and take you towards your races and goals. You get all the supporting content in the member area and coaching support through the TS LIFE private FB group. Join the family today at / I’ll send you out our new Trucker cap too!

And there is full coaching: Full coaching - it’s the full deal but we only take on a limited amount of folks per year. This is full commitment. But we will get you to your goals. We do play the long game. Some get there quicker and others take longer. If someone is selling 12 weeks to a 9 hour Ironman… You best be already in great shape and knocking on the door. Apply at

If you need to chat about which option is best for you. Fill in the coaching application at and click I would like to discuss options.

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Enjoy the show!

Direct download: FB249_-_Ritch_Viola.mp3
Category:general -- posted at: 7:00am PDT